IRAZ - ROOTED YET MODERN

The vision for IRAZ, an aspirational yet accessible lifestyle brand that carves a niche and has a special place within India Modern. The ethos reflects the strength along with a modern design vision at all possible touch points. Its design is a new take on all things quintessentially Jaipur showcasing a refreshed sensibility and reinvented interpretations of a rich past. The store is inspired from the collection of old Jaipur and redesigns them to achieve modern ethnic look, rooted in tradition but contemporary in outlook. It has an inviting and bright open – plan layout, wide clear facade that reveals the store inside. The store reflects bold accents, happiness, liveliness, brightness through the use of fluorescent colors. Interesting floor through chevron pattern has been created for an unmistakable recall which influences the direction of movement in the store. The display areas with multiple mannequins are styled interestingly. A bold center- piece display is placed towards which the flow of store gravitates. Different ideas for product racks and displays are eye- catching with varied treatment on walls. Unique light fixtures – help to accentuate the flavor of experience and instantly set the mood apart from others.